We had the opportunity to create an engaging Augmented Reality (AR) Snapchat filter with a gamification experience for The Facts Now. This project aimed to educate and raise awareness among teenagers about the hazards of e-cigarettes, ultimately preventing them from becoming addicted.

From concept to launch, we designed an interactive gamified experience where users could construct a 3D vape using various dangerous substances and ingredients step-by-step and revealing the hidden chemicals found in e-cigarettes, showcasing their potential harm. Through this immersive experience, we successfully engaged the teenager audience while educating them about the risks involved.

Users were able to record and share their "awful" trophy as a symbol of their accomplishment in completing the game. By combining education with entertainment, we empowered young individuals to make informed choices regarding their health and well-being